Future of Mobile - London 2008: Schedule

Time:	17th November 2008
09:00 - 09:10	Hello and welcome Introduction to the days event. Ryan Carson Carsonified
09:10 - 09:30	Threats and opportunities of increasing openness in the mobile ecosystem Mobile phones today are about as powerful as PCs were in 2002, so anything we could do then should be possible on a phone now. In reality, there is a large gap between the computing hardware in these phones and their actual capabilities. The major limitations are in the closed networks and business models predominant today. This year has seen a sea change in the mobile industry with many of the mobile Operating Systems opening up their source code and providing SDK's, to stimulate development of new mobile products and services. This session will examine the threats and opportunities this presents to the mobile industry. Rudy de Waele M Trends
09:30 - 10:20	What's so smart about Smartphone Operating Systems With many Smartphone Operating Systems falling by the wayside or being assimilated into bigger concerns, the surviving players are here by virtue of their very deep pockets. With representatives from Andriod, Symbian, Windows Mobile, LiMo and more to come. Simon Rockman asks, why will things be different for them? What makes their Mobile OS special for handset manufacturers, developers, network operators, and not least, users? Only a small minority of mobile phone users choose Smartphones and a fraction of these download and use new applications, what can be done to change this? Simon Rockman SonyEricsson
10:20 - 10:40	Reaching the whole world, understanding development for emerging markets Trutap have gained so much traction in the emerging markets of Asia it has become the social network of choice in a number of countries. Doug Richard talks about the strategies that have lead to this success and how they intend to build on it. Cultural and social use of mobile technologies changes radically in different regions of world. This session will illuminate some of the idiosyncrasies and how to account for them in developing mobile applications. Doug Richard Trutap
10:40 - 11:20	AM Break
11:20 - 11:50	The Open Screen Project Why Adobe have created the Open Screen Project and the impact is is having on the Mobile Industry Mathew Millar Adobe
11:50 - 12:10	The strengths, weaknesses and trade offs of mobile platforms iPhone, mobile web, J2ME, SMS, MMS, WAP, Flash, Symbian, Silverlight, Android and more: mobile offers a bewildering range of commercial and technical routes to take your content or service to market. In this session Tom will outline the strengths, weaknesses and trade-offs of these, drawing on long experience of taking mobile products from concept to launch. Tom Hume Future Platforms
12:10 - 12:16	6X6 UK Bloggers Perspectives Six of the UK's most interesting technology and mobile bloggers present a short insight into a mobile topic. This session will provide truly independent points of view on some of the major topics of continuing discussion in the mobile industry. Vero Pepperrell That Canadian Girl
12:16 - 12:22	6X6 UK Bloggers Perspectives Six of the UK's most interesting technology and mobile bloggers present a short insight into a mobile topic. This session will provide truly independent points of view on some of the major topics of continuing discussion in the mobile industry. Andrew Grill London Calling
12:22 - 12:28	6X6 UK Bloggers Perspectives Six of the UK's most interesting technology and mobile bloggers present a short insight into a mobile topic. This session will provide truly independent points of view on some of the major topics of continuing discussion in the mobile industry. Helen Keegan Beep Marketing
12:28 - 12:34	6X6 UK Bloggers Perspectives Six of the UK's most interesting technology and mobile bloggers present a short insight into a mobile topic. This session will provide truly independent points of view on some of the major topics of continuing discussion in the mobile industry. James Whatley Whatleydude
12:34 - 12:40	6X6 UK Bloggers Perspectives Six of the UK's most interesting technology and mobile bloggers present a short insight into a mobile topic. This session will provide truly independent points of view on some of the major topics of continuing discussion in the mobile industry. Jemima Kiss The Guardian
12:40 - 12:46	6X6 UK Bloggers Perspectives Six of the UK's most interesting technology and mobile bloggers present a short insight into a mobile topic. This session will provide truly independent points of view on some of the major topics of continuing discussion in the mobile industry. Ewen MacLeod Moble Industry Review
12:47 - 14:00	LUNCH
14:00 - 14:40	Android and Gears for Mobile Through an array of development programmes Google are driving movements for standards and openness in mobile technologies. Following on from the announcement of Android and the Open Handset Alliance at last years show, Google are working with us to bring more ground breaking content to this years event. We are delighted to welcome Rich Miner to this years event. A full description of the session will be available soon. Rich Miner Google
14:40 - 15:00	Signposting on the new paths of discovery Rummble are working with the major providers of Location data for their service. What do location and recommendation services really mean for the average phone user? How will this effect the way people plan their activities? Andrew will talk about the ways in which the Rummble team envision the future of mobile social networking and the consumption of mobile content. Is a new approach needed to make it easier to consume content on a mobile device? Andrew Scott Rummble
15:00 - 15:30	PM Break One
15:30 - 16:00	Global mobile data trends, Mobile becoming 7th mass media channel As the worlds leading 3G services consultant Tomi Ahonen is in a unique position to provide a global view of success stories in harnessing the power of mobile data. Framed in the new 7th mass media concept, this presentation shows where mobile services have unique competitive advantages to legacy media including the internet, with remarkable examples from leading countries such as Japan, South Korea and China. Tomi will offer an unmissable insight into the future of mobile services and how to make money with them. Tomi T Ahonen Author
16:00 - 16:30	Advertising. Advocacy. Attitude. Aptitude. What role will the consumer play in the future of advertising? What role will the advertiser play in the future of the consumer? Jonathan MacDonald Ogilvy One
16:30 - 16:40	Yahoo! Blueprint Connecting consumers with their favourite mobile services by enabling developers and publishers to build best in class experiences. Gerrit Mueller Yahoo
16:40 - 17:00	PM Break Two
17:00 - 17:50	Barriers and Gateways for mobile start ups The arena of mobile start ups and their relationships with Network Operators is becoming increasingly fractious. Ewen MacLeod will be questioning representatives of leading start ups and the UK mobile networks as to why this is. The session will explore the barriers to establishing a new mobile application and how to overcome them. This should make for a lively debate, and if recent mobile conferences are anything to go by, be a good test of decorum. Ewen MacLeod Moble Industry Review
17:50 - 18:00	Key observations and thanks Ryan Carson Carsonified

09:00 - 09:10

Hello and welcome

Introduction to the days event.

09:10 - 09:30

Threats and opportunities of increasing openness in the mobile ecosystem

Mobile phones today are about as powerful as PCs were in 2002, so anything we could do then should be possible on a phone now. In reality, there is a large gap between the computing hardware in these phones and their actual capabilities. The major limitations are in the closed networks and business models predominant today. This year has seen a sea change in the mobile industry with many of the mobile Operating Systems opening up their source code and providing SDK's, to stimulate development of new mobile products and services. This session will examine the threats and opportunities this presents to the mobile industry.

Rudy de Waele M Trends

09:30 - 10:20

What's so smart about Smartphone Operating Systems

With many Smartphone Operating Systems falling by the wayside or being assimilated into bigger concerns, the surviving players are here by virtue of their very deep pockets. With representatives from Andriod, Symbian, Windows Mobile, LiMo and more to come. Simon Rockman asks, why will things be different for them? What makes their Mobile OS special for handset manufacturers, developers, network operators, and not least, users? Only a small minority of mobile phone users choose Smartphones and a fraction of these download and use new applications, what can be done to change this?

Simon Rockman SonyEricsson

10:20 - 10:40

Reaching the whole world, understanding development for emerging markets

Trutap have gained so much traction in the emerging markets of Asia it has become the social network of choice in a number of countries. Doug Richard talks about the strategies that have lead to this success and how they intend to build on it. Cultural and social use of mobile technologies changes radically in different regions of world. This session will illuminate some of the idiosyncrasies and how to account for them in developing mobile applications.

Doug Richard Trutap

10:40 - 11:20

AM Break

11:20 - 11:50

The Open Screen Project

Why Adobe have created the Open Screen Project and the impact is is having on the Mobile Industry

Mathew Millar Adobe

11:50 - 12:10

The strengths, weaknesses and trade offs of mobile platforms

iPhone, mobile web, J2ME, SMS, MMS, WAP, Flash, Symbian, Silverlight, Android and more: mobile offers a bewildering range of commercial and technical routes to take your content or service to market. In this session Tom will outline the strengths, weaknesses and trade-offs of these, drawing on long experience of taking mobile products from concept to launch.

Tom Hume Future Platforms

12:10 - 12:16