The Workshops

We’ve got some great workshops lined up for you this year. So if you want to learn from the best, sign up today.

Morning Sessions

• Getting started with Android app development.

  Time:

  09:00 - 12:30, 18 Nov 2008

  Location:

  Hilton London Olympia Hotel

  Speaker:

  Kieran Gutteridge, IntoHand

  Android and the Open Handset Alliance have been a key element in driving the movement for openness in Mobile Technology. Android powered handsets are expected on some networks by the end of the year. This course will provide an introduction to the Software Development Kit and techniques for designing applications for this powerful new platform. This Workshop will be co lead by Keiran Gutteridge and Carl Gustav Harroch of Novoda.

  What you'll learn

  * Learn all about Google's newest addition to the mobile market
  * Find out what market leaders are planning and developing
  * Examples of the Android development platform and best practices
  * Learn what distinguishes Android as a development platform.

  1. General introduction to android
  2. How does Android compare to other mobile technologies in particular J2ME
  3. Application lifecycle
  * Android Manifest
  * Security, certification and signing

  * XML Layouts
  4. Content Provider - manipulating data
  5. Activity - intent, broadcast, receivers
  6. Services - long running processes
  7. Map and geolocation tools
  8. Browser/gears

  

  Kieran Gutteridge
  IntoHand

  Kieran Gutteridge - CTO and Co-Founder. Kieran is a pioneer of application development in the mobile space, where he has led the deployment of innovative client-server solutions which deliver a diversity of mobile services. He has broad expertise in software development but also the skill to develop small footprint, efficient mobile applications, including Java mobile solutions. Kieran is CTO of Intohand and responsible for all technical projects within the business.

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• How to build a successful business model in mobile

  Time:

  09:00 - 12:30, 18 Nov 2008

  Location:

  Hilton London Olympia Hotel

  Speaker:

  Tony Fish, AMF Ventures

  Gain invaluable insights into how to get your mobile business model on to the right footing with one of Europe's leading Mobile 2.0 consultants. With constant industry reports claiming that X will be the next big thing in mobile, how is it possible to make assumptions for a mobile business. This session will focus on the key trends proven to be providing traction for new mobile apps and services in mature markets.

  What you'll learn

  * Key attributes and opportunities of mobile 2.0.
  * Common characteristics of mobile start ups successfully acquiring investment.
  * Achieving brand positioning to distinguish a mobile service.
  * Strategies to commercialise technologies and stimulate demand.

  

  Tony Fish
  AMF Ventures

  Tony is known for delivery, his probing questioning, clear decision making, simple no-nonsense attitude and robust financial views and governance controls. He brings an innovative flare to delivery, deal execution and fund raising. With an enviable professional reputation, he has a wide and diverse professional network. Tony features in the top 10 of ‘The Observer Guardian’ newspapers “The future 500 rising stars” “Mobile Web 2.0” is Tony’s second book and provides a detailed strategic analysis of the changing relationships in mobile, media and retail as the markets move towards openness. Tony Fish MBA BEng CEng FIET FCIM has been involved for over 20 years in the Technology Media and Telecoms industries, and has been associated with building hi-tech companies since his first IPO (OFEX) in 1994.

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• Delivering rich media to mobile with Flash Lite

  Time:

  09:00 - 12:30, 18 Nov 2008

  Location:

  Hilton London Olympia Hotel

  Speaker:

  Stuart Varrall, Fluid Pixel

  Adobe are on a mission to reduce fragmentation in mobile with Flash Lite. This is becoming virtually omnipresent on new mobile devices. The Open Screen Project is the icing on this cake, the collaboration to remove barriers to content delivery. This will herald rapid growth in the consumption of video on mobile devices. Additionally, with the new release of Adobe Creative Suite 4 the development cycle is more effective than ever.

  What you'll learn

  * Using CS4 to develop for Flash Lite
  * Best practices for video
  * Introduction to ActionScript and the rendering engine
  * How to use device profiles to test and optimise performance

  

  Stuart Varrall
  Fluid Pixel

  Stuart is the founder of Fluid Pixel® Ltd (www.fpstudios.com) a development studio dedicated to Flash Lite and the iPhone platforms. Based in the North East, yet working worldwide, Fluid Pixel are a one of the few studios fully embracing the market for Flash Lite technologies for games and applications. With a background in AAA console game development Stuart and the team are able to exploit mobile platforms to reach new audiences. Building on this position, Stuart is Co-Manager for the Adobe Mobile and Devices User Group in the UK and has given talks to the BBC on the subject. He is also responsible for nurturing new talent giving guest lectures at leading Universities.

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Afternoon Sessions

• Getting to grips with google gears API for mobile devices

  Time:

  13:30 - 17:00, 18 Nov 2008

  Location:

  Hilton London Olympia Hotel

  Speaker:

  Charles Wiles, Google

  Gears--an open-source browser add-on originally conceived by Google--enables more powerful web applications by adding new features to your web browser. The Gears for mobile and the new Geolocation API will give you hands on experience on how to create fast, fluid and location-aware mobile web apps on Android, Windows Mobile and Opera Mobile. Android comes with Gears by default, allowing you to deliver applications in the mobile browser that are as rich as native applications, and which can work across multiple operating systems. Additionally, the Geolocation API for Gears allows developers to access a user's location easily and securely through a mobile browser.

  What you'll learn

  * What is Google Gears for mobile?
  * Understanding the architecture of a Gears application.
  * Security best practice.
  * The LocalServer module and API
  * The Gears geolocation API
  * How to find online help, resources and tools.

  

  Charles Wiles
  Google

  Charles leads Google's mobile web effort in London and has been the champion of Google's move to the "the browser as the platform" on mobile resulting in Google's suite of fast and fluid web apps on iPhone and Android. Charles has a PhD from Oxford University and an MBA from London Business School and was a founder of two successful start-ups before joining Google.

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• How to develop for the open Symbian Platform

  Time:

  13:30 - 17:00, 18 Nov 2008

  Location:

  Hilton London Olympia Hotel

  Speaker:

  Symbian Team, Symbian & Partners

  The formation of the Symbian Foundation has lead to the opening up of the worlds most popular smartphone platform. Symbian OS combines the power of an integrated applications environment with mobile telephony, bringing advanced data services to the mass market. Nokia will continue to push the envelope of the mobile phone form factor and continue to provide cutting edge hardware to run Symbian.

  What you'll learn

  * Principles of Symbian C++ Idioms. With Michael Coffey.
  * Symbian OS Quick recepies. With Michael Aubert.
  * Using Maps on the Symbian Platform. With Michael Moore.
  * Multimedia and Audion on the Symbian Platfom. With Jezar Wakefield.
  * S60 Widgets. With Mikko Rontyen.
  * How Forum Nokia helps developers. With Luca Cioletti.

  

  Symbian Team
  Symbian & Partners

  Michael Coffey, Software Engineer, PIM Team, Symbian. Michael Aubert, Senior Software Engineer, Author, Former Symbian. Michael Moore, Technical Consultant for NAVTEQ's Partner and Developer Programs. Jezar Wakefield, Senior Software Engineer, Symbian. Mikko Rontyen, Head of S60 Spearhead products. Luca Cioletti, Leader, Business Development, Forum Nokia.

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• Mobile development with Yahoo Blueprint

  Time:

  13:30 - 17:00, 18 Nov 2008

  Location:

  Hilton London Olympia Hotel

  Speaker:

  Ricardo Varela, Yahoo

  Blueprint is Yahoo!'s open mobile platform and developer language that is based on standard XML and XForms. In this talk, we'll show how to use Blueprint deliver a mobile experience optimized for hundreds of devices, allowing developers to write once and run their mobile applications for mobile web, iPhone, S60 and Java phones.

  What you'll learn

  The Yahoo Mobile Team will guide you through your first Blueprint application and teach you
  some of the more advanced features, including how to use maps and
  location in your applications.

  

  Ricardo Varela
  Yahoo

  Ricardo Varela MOBILE ENGINEERING LEAD, CONNECTED LIFE, YAHOO! EUROPE Ricardo Varela joined Yahoo! in December 2007 as European Mobile Engineering Lead. He and his team are responsible for Yahoo!’s mobile product development, working to provide Yahoo!’s community of users with the best possible mobile first experience Yahoo!’s Connected Life business unit comprises the company’s mobile and digital home businesses, including strategic alliances with some of the world’s largest tele-communications and cable companies, as well as global device manufacturers. Prior to joining Yahoo!, Ricardo worked on mobile product development at Microsoft and Google. Ricardo started his career at the age of 19, forming his own mobile and web videogames community which he then successfully sold on to Broadcast.

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